Herald is in early access. Plans and prices may change before launch. Agori Labs
Guides

How to get found when buyers ask AI what to buy.

Plain-language guides for Etsy, Shopify and Amazon sellers. Learn how AI shopping assistants pick products and what helps them pick yours. A great small shop deserves a place in the answer, today and as AI agents start to shop. Use these guides to do it yourself. If you'd like it done for you, we're building Herald for that.

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Free to readNo jargonWritten for sellers
Out of the whole street, one gets named
what should I buy? a shopper asks the AI answers ★ named YOUR STORE the one it names what should I buy? a shopper asks the AI answers ★ named YOUR STORE the one it names

Swipe the diagram to see all of it →

Shopping is moving from a page of links to a single answer. When a buyer asks, the AI lights up one shop on the street. These guides help you be that shop, whatever your size.

The 30-second version
How AI decides what to recommend
A shopper asks, and the engine goes looking for facts.
A buyer asks
"Best handmade gift for a gardener?"
It fans out
One question becomes many sub-searches.
It reads sources
It favors pages & signals it can parse and trust.
It shortlists
It shortlists the products it's sure about.
You're named
…as one of a few picks in the answer.
Every guide below helps you be clear and trusted enough to make that shortlist.
Where Herald comes inThese guides teach you the work. Herald will do it for you, building and publishing the AI-ready version of your store and show you where you're named. Join early access →
The guides

Learn how it works, then improve your shop.

Eight short reads. The first explains how it all works. The rest go deeper on the parts you control.

01
Start here · the pillar

What is AEO? Answer Engine Optimization explained

The full picture in one read: what AEO is, how it differs from SEO and GEO, how engines choose, and how marketplace listings can do better.

Read the guide → 02
Diagnose

Why doesn't AI recommend my shop?

The few common reasons AI passes over a store, in plain terms, and how to find which one applies to you.

Read the guide → 03
Compare

AEO vs. GEO vs. SEO

What each of the three acronyms is for, where they overlap, and why SEO and an answer layer work best together.

Read the guide → 04
Checklist

The AI-readiness checklist for sellers

A working checklist for titles, attributes, identifiers, use-case language, schema and trust signals. It covers the steps you can do yourself and the bigger build.

Read the guide → 05
Marketplace

Etsy & AI search: the seller's guide

What you can control on Etsy and how to make the most of it.

Read the guide → 06
Platform

Shopify & ChatGPT Shopping

Feeds, schema, allowing AI crawlers, and how to go from "connected to ChatGPT" to "chosen by ChatGPT."

Read the guide → 07
What's next

Agentic commerce: getting ready for AI shopping agents

What AI agents that research and buy will expect from your store, and how to get ready early.

Read the guide → 08
Reference

AEO & AI-visibility glossary

Every term in one place: AEO, GEO, agent-readiness, structured data, corroboration, citations, and more.

Open the glossary →
Not sure where to start?

A five-minute path from "what is this" to "here's my plan." Follow it in order, or jump to what you need.

1
Understand it
Read What is AEO? for the whole picture.
2
Diagnose it
Find out what helps AI recommend your shop.
3
Improve it
Work the readiness checklist, free.
4
Or hand it off
Let Herald do the work for you (early access).
The words, quickly

Four terms you'll see everywhere.

AEO
Answer Engine Optimization. Making your products citable inside AI-generated answers.
Citation
An AI answer naming or sourcing your brand or product. It's how AEO success is counted.
Corroboration
Other credible sources describing you the same way, so others vouch for you too.
Agentic commerce
Shopping done by AI agents on a buyer's behalf. Agents work best with catalogs they can read and act on.
Two ways to get there

Do it yourself, or let us do it.

The guides share the whole method for free. Herald is for when you'd like to spend that time running your shop.

On your own

Follow the guides

Everything you need is here, free and ungated.
  1. Learn how AI picks products.
  2. Edit your titles, facts & trust pages.
  3. Keep it current as your catalog changes.
Free · your time
With Herald

Herald does it for you

The same outcome, with less work for you. Your store stays as it is.
  1. Paste your store link.
  2. Herald builds & publishes your AI-ready pages.
  3. You watch where AI names you; Herald keeps it fresh.
In early access

Want Herald to do it for you?

Herald is in early access. Tell us about your store and we'll be in touch.

Join early access →