Herald is in early access. Plans and prices may change before launch. Agori Labs
Pricing

Planned pricing. Herald isn't open yet.

Here's what we plan to charge. Plans and prices may change before launch. Join early access and we'll be in touch before anything is billed.

Your store never changesRead-only
Built for every major AI engine
Designed for your own site, Shopify, Etsy or Amazon · read-only, so your store stays as it is
Enriched product pagesAI-ready, structured, quotable
Brand trust pagesAbout, shipping & returns AI can trust
AI content articlesAnswer more of what buyers ask
Visibility trackingSee where AI names you
Pulse
Free
Get on the AI highway and see where AI names you.
Up to 20 products enriched & published
What's included
  • Discoverable in every AI engine
  • Visibility tracked in ChatGPT
  • Trust-gap audit to see what to improve
  • 10 buyer prompts · monthly refresh
Join early access →
Start here
Boost
$29/mo
See every engine and strengthen your trust pages.
Up to 100 products enriched & published
Everything in Pulse, plus
  • Visibility tracked across all 6 engines
  • Trust Pages rewrites: About, Contact, Shipping, Returns, Landing (+ schema)
  • 30 buyer prompts · weekly refresh
  • Track 3 competitor brands
Join early access →
Pro
$89/mo
For shops that want ongoing content and more chances to be recommended.
Up to 1,000 products enriched & published
Everything in Boost, plus
  • 2 AI content articles a month
  • 75 buyer prompts tracked
  • Track 10 competitor brands
  • Weekly refresh, re-enriched on change
Join early access →
Scale
$299/mo
For larger catalogs that want daily-fresh pages and deeper tracking.
Up to 5,000 products enriched & published
Everything in Pro, plus
  • Daily enrichment freshness
  • 200 buyer prompts · 5 content articles / mo
  • Unlimited competitor tracking
  • Priority support
Join early access →

Every plan helps make you discoverable in every engine. Paid plans are planned to also track all of them and improve your trust pages.

White Glove

Done-for-you, at any scale.

For brands that want Herald run for them. Our team handles an unlimited catalog, daily tracking and hand-crafted content.

From $3,500per month · planned
  • Unlimited products & prompts (fair use), all engines
  • Daily tracking · continuous + curated enrichment
  • Hand-crafted content + curated trust pages
  • Hands-on help from our team
Talk to us →

We promise what we control.

AI visibility depends on many things, like reviews, press and each engine's own ranking. So we keep our promises to the parts we control. Here's what you can count on.

We promise
Your pages, optimized. Herald makes your product and trust pages fully AI-ready (schema, structured answers, buyer Q&A). You'll see your on-page readiness score and can trace how it rises.
We report
Your real visibility. Herald tracks where AI names you and shows how that changes over time. We work to improve it, and we'll report it honestly.
We won't claim
Guaranteed placement. We're building Herald to give your store its best chance to be recommended. Strong pages and clear signals help, and we'll show you the progress honestly. The final choice is the AI's.
Compare every plan

All five plans, side by side.

← Scroll to see every plan →

Pulse
Free
Boost
$29/mo
Pro
$89/mo
Scale
$299/mo
White Glove
From $3,500/mo
Best for Getting started Most small shops Growing shops Large catalogs Brands & agencies
Discoverable in AI engines All engines* All engines* All engines* All engines* All engines*
Visibility tracked in ChatGPT All engines* All engines* All engines* All engines*
Products enriched & published 20 100 1,000 5,000 Unlimited
Buyer prompts tracked 10 30 75 200 Unlimited
(fair use)
Brand trust pages
About, Contact, Shipping & Returns, rewritten to show AI your brand is trustworthy		 Audit only Full rewrites Full rewrites Full rewrites Hand-crafted
AI content articles
Long-form pages that help AI answer more buyer questions about you		 not offered not offered 2 / mo 5 / mo Hand-crafted
Visibility refresh Monthly Weekly Weekly Weekly Daily
Enrichment refresh Monthly On change (weekly) On change (weekly) On change (daily) Continuous + curated
Competitor tracking 1 (teaser) 3 brands 10 brands Unlimited Unlimited
Join Join Join Join Talk to us

* All engines = ChatGPT, Google Gemini, Google AI Overviews, Microsoft Copilot, Perplexity & Claude, as planned at launch. Pages are readable by all of them.

See it for yourself

What an enriched result could look like.

An illustration of the before and after Herald produces.

34
Before
raw listing
→
88
After
with Herald
"best candle for cozy reading nights"
Try Willow & Wax's Library Candle, warm, bookish, 50-hour burn. A lovely handmade gift.
via Herald
Join early access →
Illustration of an enriched result (not a real store)
693%
year-over-year rise in AI-referred traffic to retail sites, 2025 holiday season
Source: Adobe Analytics, Jan 2026
+31%
more likely to convert: AI-referred visitors vs. other traffic, 2025 holidays
Source: Adobe Analytics, Jan 2026
39%
of consumers have used AI assistants for online shopping
Source: Capital One Shopping research

Market context from third-party research (these aren't Herald results).

Questions

Pricing questions.

What does "enrich and publish" actually mean?
Herald will add the attributes, use-cases, FAQs and structured data AI engines need to understand and recommend each product. Then it publishes those pages on yourshop.agorilabs.com and keeps them current. You'll review them before they go live, and you won't have to maintain anything. Your Shopify, Etsy or Amazon store stays as it is.
Will there be a free plan?
That's the plan. Pulse is planned to enrich and publish up to 20 products, make them discoverable in every AI engine, track your visibility in one engine and run a trust-gap audit, at no cost. Paid plans are planned to track every engine and improve your trust pages. Plans may change before launch.
Which AI engines will be able to find me on each plan?
Every plan, including free, helps make your products discoverable in every major AI engine. That's because the enriched pages are public and AI-readable. As you upgrade, we track and report your visibility in more engines. Free will show one engine. Paid will show ChatGPT, Gemini, Perplexity, Copilot, AI Overviews and Claude.
What are Trust Pages?
AI also looks at pages like your About, Contact, Shipping, Returns and landing page to judge your brand. Herald reviews and rewrites them, with structured schema and answers AI can quote. Free will show you the trust-gap audit, with what to add and why it helps. Paid will generate the rewritten, copy-paste-ready pages.
Why will Herald publish on its own subdomain? Does that help you or me?
It helps you. Your enriched pages will live on yourshop.agorilabs.com. Each one will carry a canonical tag pointing to your original product URL, so ranking credit goes to your store. The pages add structured answers and buyer Q&A that your listing doesn't have, so they count as new content. Every buyer click goes to your own checkout.
Will my store and my data be safe?
That's the design. Herald only reads your public catalog. There's nothing to install and no login to your store, and Herald never changes it. Your data stays yours. If you leave, your Herald pages come down.
Can you guarantee an AI will recommend me?
No one can honestly guarantee that. AI visibility also depends on reviews, press and other signals outside any tool's control. We promise what we control. Herald makes your product and trust pages fully AI-ready and to raise your on-page readiness score in a way you can measure. We plan to track your citations honestly.
Will buyers check out through Herald?
No. Every buyer click will go to your own store's checkout. Herald helps your products get recommended when someone asks AI what to buy. The sale and the customer stay yours.
From the team

We believe every store, big or small, deserves a place in the AI market that's forming now. Shopping is moving from search boxes to AI answers. Soon AI agents will shop and buy for people. We're building Herald to get your store ready.

The Agori Labs team · Charlotte, NC
Your store stays as it isHerald publishes separately from your shop.
We'll optimize what we controlBetter pages and a readiness score you can trace.

Be recommended when buyers ask AI.

Herald is in early access. Tell us about your store and we'll be in touch.

Join early access →